by ZUĆE Group | Jun 29, 2026 | Case Studies & Projects, Commerce Solutions, Digital & Event Technology
The Royal Pets is a Kenyan pet care brand. They cover retail, grooming, and dog boarding under one roof. When they approached Zuce Group, they needed a custom platform. It had to handle thousands of products and manage service bookings. It also had to give their team...
by ZUĆE Group | Jun 9, 2026 | Event Marketing & Visibility, Insights & Perspectives, Public Relations & Communications
A few days ago, a simple post on X (formerly Twitter) sparked an unexpectedly deep conversation across East Africa. Marketing strategist Janet Machuka observed something many people had been quietly feeling: “Maybe it’s just me, but I’m not feeling...
by ZUĆE Group | May 18, 2026 | Destination Spotlight, Event Marketing & Visibility, Insights & Perspectives, MICE & Industry Insights
For decades, Nairobi operated as East Africa’s undisputed commercial and diplomatic hub. Regional headquarters, multinational corporations, development agencies, media houses, and international organisations naturally concentrated around the city. Kenya’s capital...
by ZUĆE Group | May 7, 2026 | Events & Experiences, Insights & Perspectives, MICE & Industry Insights, Planning your Event
Across Africa, conferences are changing. For years, the standard format remained almost identical. A ballroom setup. Long speeches. Panel discussions running all day. Networking squeezed into tea breaks. Most organizers focused heavily on programming while giving less...
by ZUĆE Group | Apr 20, 2026 | Events & Experiences, Insights & Perspectives, Planning your Event
Across Africa’s most influential summits – whether in Nairobi, Kigali, Johannesburg, or Lagos – there is a consistent, often underestimated factor that determines whether an event simply runs… or truly resonates: the moderator. At Zuce Group, we’ve seen...
